CMC, a media and entertainment company controlled by mainland tycoon Li Ruigang, has partnered with Discovery, the parent of the American pay television network Discovery Channel, to develop content for preschool children and create theme parks, as demand for quality family entertainment rises in China.
The two companies said in a joint press release on Wednesday that they will work together to produce digital content or “edutainment” focused on science, technology, engineering and maths. The subscription-based service will target children aged between three and five and their parents, featuring videos, educational articles, science shows, online games, toys and an artificial intelligence-enabled robot.
The statement said the collaboration will also include a location-based entertainment business that will “create unparalleled and differentiated experiences that complement Discovery’s growing real-life entertainment content offering in China”.
The companies will also develop Camp Discovery-themed entertainment parks in China that will include entertainment, sports facilities, dining, shopping and hotels.
The release did not identify the location of the proposed themed parks, nor the size of the investment.